If you know how to use article marketing to get you free website advertising, you can dominate your niche on the search engines without doing anything else, and article ghostwriters can help you get there.
The benefits of article marketing are hard for those that have never used it as an advertising technique to believe, yet they’re several-fold. In fact, that’s mainly the only type of active advertising I’m involved in, even though I’ve many pages on Page #1 of Google – any holding the #1 spot. So why is it that this technique is so effective?
Before discussing that it must be stressed that your articles have to be well written, or otherwise people won’t continue to read them. It’s all very well having a compelling title, but if the body of your article is badly constructed with poor grammar then you aren’t doing yourself any favors, and people will neither continue to read nor trust your capabilities to solve their problem. That is where an article ghostwriter can help those for whom English isn’t their first language, or who find it difficult to properly phrase a sentence.
We can now consider how free advertising comes along as a natural result of article marketing. In order to be effective, articles must be submitted to ezines and article directories for publication. Most of these directories are free, and even the paid ones charge only a dollar or two for each article. The directories mainly allow you a section, normally at the end of the article, where you can advertise and provide one or more URLs to your web pages.
This is referred to as the ‘Author’s Resource’, and isn’t the same as your ‘bio’, which is where you state something about yourself and your credentials. Where only one of these two is offered, you can use it either as a biography or as advertising space: I always choose the latter. That is where you persuade your readers to click on your links and get access to your website. The link must take them to page that relates to the article they’ve just read – This is of critical importance if you need to keep them interested.
Here are four ways in which your article can then provide free website advertising.
1. Google Listings
If properly optimized for the targeted keyword, your article might be indexed and listed on Google and other search engines. I’ve many articles listed on Page #1 of search engines, and each of these is highly valuable free advertising for my relevant web page. Since the link provided in the resource will normally be to a page deep in your site, such advertising is very valuable since your inside pages are not normally listed.
2. Backlinks from Directories
You get a link back to a page on your site from each article published on each directory. Hence, publishing four articles on each of 25 article directories or ezines will provide you with a total of 100 links back to your advertised web page. These links are critical in enabling your web page to receive a high search engine listing, which in turn gives you free website advertising. They also help improve your Google PageRank, used by Google as part of its listing algorithm.
3. Backlinks from Other Websites
Other readers can and do copy your article for use as content on their own website when they also retain the resource with your links. Several do this where their web pages are mainly designed for Adsense, and they aren’t bothered much by providing free website advertising to you. You get back-links from each of these.
4. Exposure to Readers
Although many deny the fact, users of article directories definitely read the articles they publish. My ‘views’ prove that many times over, and I can get over 1,000 views for each article in a very short time – sometimes inside a week, sometimes a bit longer. Every one of these provides you with free advertising for your website, and that’s before we even consider the exposure they’ll have when others publish them on their own websitss!
The benefit of article ghostwriters in all of this is that for a small sum of money you can get all of these benefits for an article that has been professionally written, and promotes you as an authority on your niche. This is of extreme importance, and will influence the success of your business.
Not only does article marketing provide you with free website advertising, but article ghostwriters can make sure that your article is accepted for publication and is read, and that the reader is likely to click on your links and visit your website. Most are extremely valuable, and often critical to your online success.